The way most companies “misses the mark today number. If most people believe that the development of a logo that is what they do, and even enthusiastic about this brand for … What is missing is that if it is not clear, so clear and challenging to focus completely on its target market. Here’s how powerful and exciting brand, ask your target market, develop directly to your cart.
What is branding
Maybe I said, nothing else. What is the strong brand?
I’ll answer the first question first, what is branding? Then it will be easier to understand what the power of the brand?
Brand is “the implementation of an associative memory in our target group. Something that reminds them what you want, think or feel. Frankly, I want you jumping up and down with excitement over what they said about me. I want a brand that is not only food for thought kind of what I want to happen. I think he is upset that the brand that wants to be known.
Brand is not really something new. Remember Pavlov’s dogs?
Return to open in 1904, Pavlov was scrubbing the taste of meat in the languages of several dogs and rang. He was training dogs to associate the bell with the taste of meat. He has been developing a “partnership” between the two events.
I want my audience to feel a sense of what she told me, unless I decide to enlist. I wish you true culinary delights like Pavlov’s dogs when they think of me. It’s like a logo to be seen.
Now imagine what it would be if we want something that our audience clearly personal identification, not only with you, but with a case because of the powerful and it was exciting to work with you. In other words, we want water in your mouth that you wore.
Branding is more than one - Logo them believe that
And that is where most falls short. Most of the logos or other markings only push any type of memory, not to mention something that is attractive and powerful excitinging.
Another point which is often not so much (the type of memory, the powerful and exciting water in the mouth) and time (as much) for the implementation of associative memory.
Let McDonald’s and the Golden Arches as one example of the brand, and why large companies do not work for small business brand.
You Do not Have to raise 4 billion dollars to develop a relationship with your brand
Small businesses have very effective marketing. You do not throw away 4 billion dollars in the development of associative memory that the role of McDonald’s in it. Why?
Suppose you drive on the road before I knew anything about McDonald’s, or that they do is “fast food” and “hamburger”. It takes a billboard with a picture of the “Golden Arches” to buy, or even a building outside the golden arches. I’ve never seen before, nor have any prior relationship with the Golden Arches of everything that we ensure that our water is not in your mouth for what they have. In fact, probably be completely ignored, because they drive on the right side.
McDonalds on the way to develop this partnership in your mind? By spending 4 billion dollars a year, year after year until now they see the Golden Arches, and if you’re hungry, you’re probably right wheel in.
You, a small business, not $ 4B, continually rubbing the meat in the language of your target audience, while the sound of a bell, or in this case, the Golden Arches.
When it comes to developing a “partnership” might be quite alien to the feeling you want your audience to feel upset, too, and is a weak association after rubbing the dog’s language, any time Sonar bell, hundreds or even thousands of times you speak and a weak association. Or you can take a picture of something in himself that the water in his mouth feeling can be developed to create emotion, and then ensure that this feeling is related to you, your company, or do something . In this case, we must do it often before, is that you know. The cost is significantly less than 4 billion dollars.
For example, I would like as a “double” or “referred to proliferate,” the company my client. This is the image you want to leave you. It is not necessary to develop a logo that has nothing to do with it, too. I preferred “multiplier” to go directly related to me.
Therefore, I use a story, creating a testament to what I think when people think of me. Jenny, a representative of Mary Kay said he had only one phone call a year from Mary Kay site as we met almost a year before the National. In two weeks, he has an Internet marketing plan, which was given to 72 people on your site has been launched, and 10 sales offices. It has always every two weeks during the past year. In other words, it is now still 250 times more revenue in one year than in the past.
Speaking of the brand. Now is the network’s event where networking with bubbling enthusiasm, so if I say “double” of a small business owner or even my new “$ 100K-programs” not a problem with the fact that the association with what I do for the customer.
What are the measurable outcomes were their customers? With the client to help people in measurable results that help to assign the value they provide. Of course, it is precious, and if enough precious water in the mouth together. Now, now very clear what you buy. And this is not only easy to do, but mouth wateringly friction convincing and powerful.
We develop a core marketing message that says very clearly, in short, what they receive. And your very powerful, has excellent brand.
