Market segmentation is the process and the method of selection or identification of one or several different groups of a large market for companies or manufacturers may direct. It is seen as a coping strategy, because it is a common practice among manufacturers current needs of the labor market based on the results of segmentation. The manufacturers are developing new products, changes in the countryside or even alter their identity as a result of market segmentation.
Not really, is the segmentation of the purely as a seller and a segment focusing on their needs with the objectives of the competitive advantage of having more than other companies that may target the same segment, select appropriate, but with attitude . However liberal Fund for vendors to be capable of the highest figures for potential customers through the implementation of segmentation in marketing their business type.
There are different types of variables that are used for segmentation. Known of them are demographic, lifestyle, behavior and performance.
Demographic variable refers to the personal characteristics of the target market. This could be age, sex, location, education, income, nationality, etc. For example, we say that a particular age group, for example, are aged 35 to 45 plus the Arthritis and as a marketing manager can access all the Express group and anti-rheumatic drugs concentrate alone.
In the case where a lifestyle that some consumers may prefer to stay away from the crowd, while others like like others want to be seen. Some consumers will only participate if a certain dress.
Some consumers are behavioral characteristics, how they want to stay with their favorite brands, including products of competing brands with higher value added to them. Some consumers used extensively, while others use them easily.
Some consumers prefer products from some of its benefits.While consumers prefer coffee with caffeine, despite its high cost, others because of his achievements brown.
picture of market segmentation from quangkhoi.net
