Why do companies invest in signaling? Because they know that it will be seen millions of people every day.
Here are some questions to consider:
Of the thousands of passers-by your business every day, how many of them want to see your sign?
Of the many products and services you offer, how many want to know about these people?
Of the thousands of people crossing every day, how many of them, what do you want to search?
Most entrepreneurs make a big mistake by paying money for a high volume of traffic and in the end lose signaling die ineffective. What is worse, in the end pay more off-site advertising. That makes no sense when you consider that all the customers what you want or need to do less than 200 meters away. Take for example McDonalds, the guys spend millions of dollars in the labeling of its restaurants. So the question is, millions of dollars to invest on signs, as well as millions of dollars a day in business? Or, to millions of dollars a day in business because they invest too much in the signal? You decide.
