I’ll give you 5 things you can do to increase your traffic. In future articles I will discuss tips for finding the number of sales.
Your Web Site
Receive regular updates - you need people a reason to revisit your site. If your site is static, then once you have identified a number of times they see nothing has changed, and not go back. Select new products, such as experiences like this people with their actions and selling the material mix.
Make your content easier than the offer - it must involve the people. The site of my bike shop, most articles on how not to sell, what better driver. As a good source of information and people always come back. They are articles, tips for saving money on your product or service, personal stories, how to use their product to benefit people. You get the idea. In my company, we understand that people are not a bike to buy a bicycle. To buy a bike to ride. To make your site experience and you will find people more and buy the bike or you are selling.
Improving traffic with the optimization of search engines and Back Links - This takes a little leg work, but take time to words and key phrases that get big dividends in yield. Do a web search and SEO, which come with many sites with good information is the practice. People who search for keywords and increase. And here are some ideas to increase the number of copies of links to your site: write articles and publish them on sites such as EzineArticles.com or ehow.com links, post in the forum and signed in a link to your website, the exchange with other webmasters.
Use your cards
The humble business card is not receiving the credit he deserves. This mini poster will convert catalogs from suppliers of customized marketing materials with only a staple. Write a small amount on the back of your card and the card room for books in their field of expertise in the public library. A few days after that people begin to appear, with my card. Post on bulletin boards. Think about what you do, that the needs of your product and then your business card, where people are made.
E-Mail Marketing
Emails are free to receive by e-mail is easy to install (only), so why do not you send, not a week or by e-mail newsletter at least once a month. Make the articles interesting, so people want more. Give them the tools necessary to understand why your product is better. You can in a set of links to your site, you are helping people to the habit of checking your site. Collect e-mail client, a contest that his e-mail on the ballot has been completed, access to e-mail form on their site.
Public Relations
Contact with local schools and various groups and let them know that they are willing to come and talk about you. Regular schools and do workshops on bike safety, works like a bicycle, etc., with information / price comes with some coupons, if any. Not something interesting, like the money to charity in a unique way to create a new way to use a product, etc. Then send press releases to local media, publishing articles about him in your website, send your e-mailing list, send their accounts of social media.
Word of Mouth Campaigns
Referrals are the lifeblood of any business. There are a number of ways to increase the number you receive
While doing your job. People are not going to recommend it for any reason. Be to strive to do their jobs better and gives you more business. Discover who is thought that the best and why. Find ways to do different things to do better, too.
Even if you need a website and business cards which cost money, all the things I showed you are free to implement. Could your business overnight, but this is not the issue. There is no get rich quick scheme that actually works, but designed to be repetitive marketing pays off in the long term. We aspire to the snowball effect.
Start small and build. Because of the low cost of these tools you can afford to keep the game all the time. It is a wall between you and more sales. You need to get hammered on it until it falls off the wall.
