Advertising is primarily a means to communicate, sell products and services. It is generally accepted to have begun with the newspapers of the seventeenth century. Initially only be used for the basic description and the price of the goods. In the nineteenth century, may be included in advertising with the help of technological progress, pictures and colors.
In the late nineteenth century have been created for advertising agencies and advertising has become an institution independent of the total work. These agencies help their clients to complete the production without worrying about marketing their products.
Advertising has a great impetus during the First World War. Like all governments use advertising as a means of propaganda, also had their impact on employers, it also accelerates the desire, the need for consumers to create. Therefore, this desire is dominated by the advertising industry since 1920.
With the introduction of media, advertisers with radio and cinema as a means of transmitting messages. However, it has been effective for a short period. The Great Depression of the 1930s and World War II depleted the need for advertising because people do not have enough money to enjoy. This situation lasted until the 1950s.
Together with the wealth in 1950 was also introduced television, and in a very short time has become a necessity in every home. The ads were an important part of television. These ads filled the minds of people with fantasies that over time the world infected. Firstly, that all offers have been delivered to advertisers, but then NBC executive Sylvester Weaver, presented the commercial breaks, which are always present.
Compared to advertising as described above, indicates a static medium and became less expensive to transmit information. View information of any type of graphic is a visual signal. There are several types of signaling, namely oils securities signaling, marking roads, neon signs, modular signs, as a signal of modular curved frame technology, the LED signage and architecture.
The characters used in advertising signs are legal in the rule. Are the images that convey a certain message. These icons are explicit signaling code color, shape and size vary by category and country. The signs must be visible and easy to understand. The image on the signs must be used in pure form, so they are understood even without text. A sign is done properly can increase the chances of success in the economy.
Signaling is used primarily to provide a set of rules to follow. Generally, the size of a particular character varies in different parts of the world. Rectangular transmit information to the public as signs of public information, signs of fire equipment, signals round, etc. required, transmitting instructions should not be ignored and must be followed are. Triangular signs are used as a warning. They show the dangers and tell the audience to be cautious and vigilant.