Do you think a logo is just a logo? Sometimes yes, but most of the time, the answer is deeper. Always on the many different places you have seen, think of a logo? There is evidence such as websites, brochures and business cards. But there is more we believe is not correct, for example, T-shirts, coffee mugs, billboards, signs, etc.
Logo design is a delicate process, because we have to consider a variety of factors. For this reason, decide not to offer graphic design logo. There is a lot that goes into the process to ensure that the logo can be used in any environment.
First, scalability. This means that your logo can be printed on a poster and a pen or maintain the same level of readability. To do this, the logo should be designed in vector format. This allows you to create any size big or small change. You should not Pixelate, if you zoom in, zoom out or lose all the important elements necessary for readability.
Secondly, the use of color. Colors should be carefully evaluated. It is important 1-2 solid colors always make use of the logo. This allows the brand, the same color, which was in all marketing materials, uniforms, signs, etc. can be used before the selection of colors, but the logo to work in black and white. There are many times you need a clear version of the logo in black and white materials, in black and white, like advertising, promotion and faxes.
Finally, just as it is. The logo should be able to stay alone in a compact form. Because it is used in many places, it is compact enough to go where you go. Logo with many different elements and spaces for spectators can be confusing in some applications.
In addition to these physical demands are psychological usability. This is where issues such as symbolism and color theory become important. However, it is important that the physical requirements for usability, before rising to more complex theories.
